The corporate identity for the National Museum of Modern and Contemporary Art, Korea simplifies communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with a versatile image language allows it to emotionally appeal to the target group. In visual aspects, the logo amplifies the sense of space and three-dimensionality through irregular shapes and expresses the future of the MMCA as a multi-cultural place. The unique contour of the logo is highly flexible for applying to a diverse range of promotional material. The museum identity aims to enable communication locally as well as globally.
National Museum of Modern and Contemporary Art, Korea