Munchkin Inc.
Brand Design Relaunch
Munchkin
Munchkin is a manufacturer of products for babies and small children. The company decided to undergo a relaunch in view of its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colours of the logo were updated, creating an appealing, child-friendly colour scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.
Credits
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Client:Munchkin Inc., Los Angeles, USA
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Design:Munchkin Inc., Los Angeles, USA
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