Corporate Identity


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The design process of this corporate identity system was infused by the idea of a kind of purism that strives for natural appeal. Another aim was to achieve a high degree of sincerity as well as emotionally experienceable simplicity. This graduation exhibition is based on the maxim that the development of a product, much like many processes in nature, requires a lot of time and patience. The development process entails going back to the nature of all things to make the final result penetrate and embody the very essential. The implementation therefore features the use of translucent materials and a strong sense of formal lightness reflecting in all elements of this system. The design guidelines of purism at a premium-quality level are particularly obvious in the packaging for inflight meals, which feature printed natural images.

Statement by the Jury

Following a subtle design approach, the corporate identity system “Pure” communicates an impression of freshness. The individual details and the materials match well with one another and merge into an impressive overall unity. The system’s active translucent design is imaginative and, due to the various angles, the different messages truly radiate.

Red Dot: Best of the Best

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