Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Design Relaunch

Samlip Yakgwa

The brand relaunch of Samlip Yakgwa repositions the traditional Korean cookie as a modern premium teatime dessert. The typography was inspired by the viscous consistency of honey. Illustrations of tea motifs and ingredients combine to create a coherent visual language.

Red Dot

Credits

Client:

SPC Samlip, Seoul, South Korea
Design:

SPC Samlip, Seoul, South Korea
Project Team:

SPC Samlip: Hee Kyung Chun (Creative Direction) Seoyoon Yang (Creative Direction) Yeonsu Oh (Graphic Design) Hyuna Kim (Graphic Design) Soyeon Jang (Graphic Design)

spcsamlip.co.kr

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