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Brand Identity Relaunch, Brand Design

Schwetzinger SWR Festspiele

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Basic shapes featured in the palatial architecture were used as the centrepiece of this new brand identity for the SWR Festival in Schwetzingen. The resulting design grid makes a kaleidoscopic variety of floral shapes and patterns possible for use across a wide range of formats.

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Credits
  • Client:
    SWR Südwestrundfunk, Stuttgart, Germany
  • Design:
    Ligalux GmbH, Munich, Germany
  • Project Team:
    Ligalux GmbH: Hannes Drensler (Creative Direction) Dominik Pander (Art Direction) Konstantin Strey (Graphic Design) Lea Egeler (Graphic Design) Johanna Hain (Project Management) Stefanie Kornfeld (Managing Director/Account Management) Jan Kruse (Managing Director) David Steinhart (Motion Design) Philipp und Keuntje GmbH: Ponke Herrmann (DTP/Final Artwork)
Schwetzinger SWR Festspiele
Schwetzinger SWR Festspiele
Schwetzinger SWR Festspiele
Schwetzinger SWR Festspiele
Schwetzinger SWR Festspiele
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