Brand Design


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SEE YO is inspired by Madou, a township in Tainan famous for its pomelos. The project’s goal is to rebrand a specific pomelo orchard in the area. The concept features packaging made of bubble wrap, which protects the fruit from collisions and, at the same time, discreetly showcases it. Considering that the word “Madou” means “eyes” and “centre” in the language of the indigenous people, the brand title is based on the motif of seeing, as is the comic-like logo. Combined with graphic patterns and lettering, it gives the brand a modern appearance and can be used flexibly for communication.

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