Advertising

SieMatic Aluminium Interioir Accessoires

With its interioir accessoires made of aluminium, the manufacturer SieMatic offers an innovative functional interior design system with a special aesthetic. This ad campaign visualises its application with the idea that each person has a very individual sense of order. The ad features different characters, including a manager, a cook and an artist; it shows how they sort and store pots, plates and cutlery alongside other objects of personal value. That the interior design system can fulfil any wish is thus depicted in a series of images that promotes the claim by hinting at a trajectory spanning from chaos to order, and from pure function to emotion.

Red Dot