Brand Design Relaunch

SKOLKOVO – Moscow School of Management

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In 2020, the school’s courses were moved online due to the pandemic. Thus, the school accelerated its digitalisation and needed a brand design that was adaptable to the digital format. The updated graphic approach is based on two elements: suprematism embedded in the architecture of the campus building and a move towards a contemporary presentation of information. The challenging adaptation of the formal language of the Russian avant-garde was achieved by combining an enlarged pattern from the brand’s original design and a digital graphic approach. The new design enables the school to maintain continuity in its digital communications.

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