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Brand Identity Relaunch, Brand Design

Sweet Potato Living – A Gift from the Land

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Sweet Potato Living gave a long-established product – Taiwanese sweet potato wine – a new brand identity. This was achieved through tactile packaging design featuring artistic illustrations and storytelling, thus connecting consumers with traditional production methods and local agriculture.

Red Dot: Best of the Best

Credits
  • University:
    China University of Technology, Taipei City, Taiwan
  • Design:
    China University of Technology, Taipei City, Taiwan
  • Project Team:
    China University of Technology: Jia-Ying Zhuang Hui-Yu Kan Ya-Fen Chang Yi-Hsuan Chen Yu-Hua Liao
  • Supervising Professor:
    Prof. Sheng-Chuan Chang Prof. Chien-Hsun Chen
Sweet Potato Living – A Gift from the Land
Sweet Potato Living – A Gift from the Land
Sweet Potato Living – A Gift from the Land
Sweet Potato Living – A Gift from the Land
Sweet Potato Living – A Gift from the Land

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