Brand Promotion

The Aesthetic Proposal for Seasonal Forest

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This branding concept for forest events in Alishan, a region of Taiwan, is themed “The Aesthetic Proposal for Seasonal Forest” and combines artistic experiences with forest exploration. Blanketed in the natural aesthetic of the forest, people are invited to explore art and ecology, and travel through seasonal events that are not subject to any pandemic restrictions. Based on the four seasons and their natural attractions, appealing key visuals were designed to promote the brand and spark the interest of tourists, notably through a social media campaign.

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