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Visual Identity, Brand Design

The Geomanist Club of the Universe (GCU)

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An expressive visual identity was developed for the fictitious organisation The Geomanist Club of The Universe. All fonts and formats are based on the proportions of the 64 hexagrams in the I-Ching oracle.

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Credits
  • University:
    Yale University, New Haven, USA
  • Design:
    Chuye Chen, New Haven, USA
The Geomanist Club of the Universe (GCU)
The Geomanist Club of the Universe (GCU)
The Geomanist Club of the Universe (GCU)
The Geomanist Club of the Universe (GCU)

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