Integrated Campaign

Ultimate Speak

Ultimate Ears Blast and Megablast are sturdy, water-resistant portable speakers with built-in Amazon-Alexa voice control. The integrated launch campaign, called “Ultimate Speak”, aims at a young, lifestyle-oriented target group. In several 15, 30 and 60-second brand films, a colourful mixture of hip young music fans is shown singing along to their favourite songs so enthusiastically that their lips reverberate like a speaker membrane. Surprising print, digital and retail assets round off the integrated campaign, which emphasises a leading position in a hotly contested market segment.

Red Dot