Brand Design


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The design system developed for the UNIT.City innovation park emphasises its technological appeal. It is suitable for use on projects in multiple ecosystems and reflects the new brand positioning and goals. The logo, font and a wide palette of colours and images create a fresh overall image. A grid provides the basis for the ratio of style elements and makes working with different materials easier. In designing the logo, emphasis was placed on the letter U, which functions as a concise signet. The corporate font is based on the grotesque TT Travels and includes a set of graphic symbols allowing for the creation of plots and work in animation.

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