Brand Design

Utux Kitchen

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The Utux Kitchen brand specialises in foods based on plants traditionally used by Taiwan’s aboriginal people, such as Roxburgh Sumac, black bean soy sauce, Kawanaka rice and pigeon peas. A decorative packaging design gives the brand a distinctive appearance. It is based on 40 tribal totem symbols, which have been carefully simplified while retaining the original diamond pattern. Graphic elements and characters in a handmade style communicate the brand’s appreciation of the local products. The colour scheme conveys a feeling of warmth through red and golden elements, motivating customers to purchase again.

Red Dot

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