SERVICEPLAN GERMANY
Brand Identity Redesign
ZDF Promotion Design
ZDF revamped its design with the aim of placing a stronger emphasis on content. The flexible, interactive ZDF circle and the new ZDF type font strengthen the brand identity. Reduced to the essentials, the design optimises aesthetics and creates a 360-degree experience.
Credits
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Client:Zweites Deutsches Fernsehen, Mainz, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Project Team:thefinest: Denise Pumberger (Art Director/Motion Design) Stefan Pumberger (Art Director/Motion Design)
Florian Hausberger Studio für Design und Animation: Florian Hausberger (Art Director/Motion Design)
SERVICEPLAN GROUP: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Germany Chief Creative Officer)
SERVICEPLAN GERMANY: Christian Sommer (Managing Partner) Markus Koch (Managing Partner) Benjamin Hug (Head of Design) Lucien Kazuko Yokoe (Creative Director Copy) Michael Bakmann (Senior Art Director) Stefan Losert (Account Director)
Zweites Deutsches Fernsehen: Thomas Grimm (Head of Marketing)
