beierarbeit
Minimalism with depth
The Bielefeld-based design studio beierarbeit is an independent agency for communication, brand and motion design that has been producing astonishingly dynamic solutions that fuse minimalism with depth for more than 30 years. To conjure this special allure for customers in industry, culture and education, the multidisciplinary team draws on the entire repertoire of creative opportunities. With a keen sense for the essentials and a touch of digital magic, they craft brand identities that stand out for their rigour and originality and remain relevant in the long term.
About beierarbeit
When coincidence is intentional.
Christoph Beier
Facts and figures
12
Employees as of 202555
Distinctions since 20111997
Year of foundationAwarded projects 2025
Unbelievably Real
The striking key visual for Theater Bielefeld’s seasonal communication captivates with its dynamic presence across digital channels, while presenting a compelling sense of depth on the seasonal posters as well.
nixdorf100
The Nixdorf100 anniversary brand commemorated the 100th birthday of the late digitalisation pioneer Heinz Nixdorf. The logo harmoniously combines the founder’s signature with the binary digits 0 and 1 – now transformed into “100”.
S-KIPilot
The AI branding for the digital assistant S-KIpilot was derived from the iconic “S” in the Sparkasse umbrella brand and strictly adheres to its design principles. Bold colours and the toggle-inspired look visualise the continuous dataflow generated by approximately 100,000 employees.
Unbelievably Real
Theater Bielefeld’s 2025–26 season programme powerfully presents the three disciplines of singing, dancing and acting, by adopting the specially developed, variable REAL typeface and employing authentic portrait photography.
REAL
For the new season at Theater Bielefeld, the design studio beierarbeit developed a new display font that also serves as a key visual. Its sculptural appearance acts as a striking anchor for all digital and analogue media.
Symphony Concerts 2024/2025
Typography plays a central role in the posters for the Bielefeld Philharmonic Orchestra’s symphony concert series. As a visual stumbling block, a number replaces one letter of the respective composer’s name. The playful character of the font allows these two elements to blend harmoniously.
Unbelievably Real
REAL is an expressive and playful typeface developed specifically for Theater Bielefeld’s 2024–25 season. Its key strength lies in the unlimited scalability, allowing for seamless application across a wide range of media.
Unbelievably Real
The fascinating sense of depth of the newly developed REAL typeface for Theater Bielefeld is particularly effective when used on large-scale surfaces. The combination with the banner from the previous season further amplifies the 3D effect.
FI Icons
A dynamic signage system was developed for Finanz Informatik, the central IT service provider of the Sparkassen-Finanzgruppe. Designed for seamless use across channels and platforms, it integrates harmoniously into the brand identity.
Interview with beierarbeit
Awarded projects since 2011
Fair Stands
Red Dot 2024
Publishing & Print Media
Red Dot 2023
Typography
Red Dot 2023
Typography
Red Dot 2022
Film & Animation
Red Dot: Best of the Best 2022
Publishing & Print Media
Red Dot 2021
Posters
Red Dot 2021
Billboard
Red Dot 2020
Red Dot 2020
Posters
Red Dot 2020
Posters
Red Dot 2020
Typography
Red Dot 2020
Interactive Installation
Red Dot 2019
Illustrations
Red Dot 2019
Typography
Red Dot 2019
Publishing & Print Media
Red Dot 2018
Typography
Red Dot 2018
Typography
Red Dot 2018
Typography
Red Dot 2018
Posters
Red Dot: Best of the Best 2018
Posters
Red Dot 2018
Packaging Design
Red Dot 2018
Corporate Design & Identity
Red Dot 2017
Posters
Red Dot 2017
Film & Animation
Red Dot 2017
Posters
Red Dot 2017
Typography
Red Dot 2017
Publishing & Print Media
Red Dot 2017
Publishing & Print Media
Red Dot 2017
Publishing & Print Media
Red Dot 2016
Illustrations
Red Dot 2016
Corporate Design
Red Dot 2015
Publishing & Print Media
Red Dot 2015
Illustrations
Red Dot 2015
Packaging Design
Red Dot 2015
Publishing & Print Media
Red Dot 2014
Posters
Red Dot 2014
Posters
Red Dot 2014
Packaging Design
Red Dot 2014
TV, Film, Cinema & Animation
Red Dot 2013
Sound Design
Red Dot 2012
Posters
Red Dot 2012
corporate design
Red Dot 2011
corporate films
Red Dot 2011
advertising
Red Dot 2011
corporate design
Red Dot 2011
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