Red Dot Award: Brands & Communication Design


Companies from all over the world have the opportunity to have their integrated brand presence assessed. An international jury evaluates all entries and decides which will receive the Red Dot seal of quality. The winner label enjoys an international reputation and is present in all important markets.

Industry-specific winner label

A special bonus for the Brands section is that if a brand wins a distinction, it can advertise using a winner label that is tailored to the respective industry in which the brand operates.

Red Dot

The Red Dot is the distinction for high design quality. The Red Dot Jury awards the sought-after seal of quality only to brands that win over the jury with their good design quality and creative achievement.

Red Dot: Best of the Best

The Red Dot: Best of the Best is the distinction for very high design quality. Only projects that win over the jury with their very high design quality and creative achievement are awarded the Red Dot: Best of the Best.

Red Dot: Brand of the Year

The title Red Dot: Brand of the Year is awarded for design excellence in brand communication. It is awarded to the best brand in an industry with communication that presents a consistent image of the brand across different channels.