Brand Design

National Folk Museum of Korea: Korean Culture Box

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Korean Culture Box is a travelling exhibition that introduces Korean culture to its visitors. From 2019 to 2020, Korean Culture Box was exhibited in six countries across the world, as well as offering a comprehensive learning materials kit. Inspired by jogakbo, a traditional Korean patchwork wrapping cloth, the kit’s design features unique, irregular shapes and lines. The distinctive brand design with its simple and clear lines is utilised in all of the promotional media, including introductory booklets, information cards, leaflets, USB flash drives, packaging boxes and overall packaging. The patchwork bag is reusable.

Red Dot

Credits
  • Client:
    National Folk Museum of Korea, Seoul, South Korea
  • Design:
    DOTS Co., Ltd., Seoul, South Korea
  • Project Team:
    DOTS: Seongjun Yun (Creative Direction) Hyunjun Park (Creative Direction) Hyojin Kim (Graphic Design) Dasom Kim (Graphic Design) Yejin Nam (Graphic Design) Bomi Yang (Graphic Design)

    FRAME BRACE: Keumho Song (Technical Direction)
National Folk Museum of Korea: Korean Culture Box
National Folk Museum of Korea: Korean Culture Box
National Folk Museum of Korea: Korean Culture Box

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