Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Brand Promotion

Alleyway Museum

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The advertising material for the Alleyway Museum brings Taipei’s alleyway culture to life by transposing historical everyday scenes – from eating habits to craftsmanship and architecture – into a visual storytelling system. The use of local imagery, flowing layouts and digital interactions creates a brand experience that makes history come alive and strengthens people’s emotional connection with the city.

Red Dot

Credits
  • University:
    China University of Technology, Taiwan, Taipei City, Taiwan
  • Design:
    China University of Technology, Taipei City, Taiwan
  • Project Team:
    China University of Technology: Yi-Ting Chen Xuan-Qi Peng Wei-Tong Chang Yu-Ren Wu Zhi-Hua Yu Rong-Ting Chan
  • Supervising Professor:
    Prof. Sheng-Chuan Chang Prof. Chien-Hsun Chen
Alleyway Museum
Alleyway Museum
Alleyway Museum
Alleyway Museum
Alleyway Museum

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