ANDMARQ is an agency that specialises in managing actors and actresses and seeks change in the field of talent management. The process of supported growth with a balanced win-win partnership is depicted as the motif of the new brand identity. To express its uniqueness, a serif typeface is used for the brand mark. The main colour, Confidence Red, symbolises the potential and enthusiasm of the artists while simultaneously delivering a strong sense of responsibility on the part of the company to care for and promote them. The brand design has been consistently implemented on various promotional items.
Credits
Client:
Andmarq, Seoul, South Korea
Design:
Plus X, Seoul, South Korea
Cosmic Ray, Seoul, South Korea
Project Team:
Plus X: Tyodi Hyojin Lee (Creative Direction)
Sieun Baek (Graphic Design)
Hwan Kim (Graphic Design)
Sungeun Lee (Graphic Design)
June Bohyun Kook (Strategic Planning)
Kihyun Kim (Technical Direction)
Sukyeong Park (Web Design)
Keunhee Cha (Photography)
Cosmic Ray: Sungman Lee (Motion Design)
Taehyun Lim (Motion Design)