
Client: TOKYO DOME CORPORATION, Tokyo, Japan
Statement by the Jury
This brand identity stands out in particular because it catches the eye and is playful. Basically, the “F” logo was transformed into a visual behaviour that could on the one hand whisper and be very calm – for example, in the stationery set – and on the other hand it could diversify into a lively programme as in the more promotional works. Within that identity range, it creates a nice blend that works excellently. Much more than a logo, this entire visual programme was executed outstandingly in all respects.