Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Design

Carpenters Wharf

Identity, naming and marketing communications were created for a residential property development on Fish Island – a former industrial area of London, with a revived sense of craft culture. The identity was inspired by the site’s 50-year history as a luxury furniture maker. The graphic system is based on the wood stacks found in the timber yards that once populated the island. The wood used to create these prints was sourced from local artists, crafters and makers, meaning that a genuine piece of Fish Island appears across every touchpoint of the brand.

Red Dot

Credits

Account Management:

Jules Anderson
Client:

Anderson, Chelmsford, United Kingdom
Design:

Jack Renwick Studio, , London, United Kingdom
Design Direction:

Tom Rogers
Design Team:

Ash Watkins, Nevs Hamling, Susie McGowan, Mike Reid, Andrew Golden
Creative Direction:

Jack Renwick

Carpenters Wharf

Carpenters Wharf

Carpenters Wharf

Carpenters Wharf

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