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Brand Design

Changbaishan Black Earth Botanical Art Season

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The brand design of the Changbaishan Black Earth Botanical Art Season translates the distinctive landscape of the Changbai Mountains into a visual identity that uses natural shapes in its artistic imagery. The organic design, which integrates undulating rock reliefs, regional materials and motifs of local flora and fauna, extends across all media.

Red Dot

Credits
  • University:
    Beijing Jiaotong University, Beijing, China
  • Design:
    Beijing Jiaotong University, Beijing, China
  • Project Team:
    Beijing Jiaotong University: Xinyi Chai (Graphic Design)
  • Supervising Professor:
    Dr. Yuexi Dong Prof. Dr. Zheng Wang Dr. Jingya Li
Changbaishan Black Earth Botanical Art Season
Changbaishan Black Earth Botanical Art Season
Changbaishan Black Earth Botanical Art Season
Changbaishan Black Earth Botanical Art Season
Changbaishan Black Earth Botanical Art Season

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