Brand Design


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The brand design for Cocolette shoes, which are made of biodegradable materials, focuses on their market positioning as an environmentally friendly alternative to plastic sandals. Furthermore, the brand identity stands for joie de vivre and holiday vibes. The signet, as a distinct component of the word mark, reflects the origin of the coconut, which is one of the main materials used to make the shoes. Colours such as sandy coco brown, pearl white and sea black also reflect the natural materials. Bright coral red is used to create highlights in the design, as are the adhesive strips on the sustainable packaging.

Red Dot

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