E.ON expanded its services in response to the energy transition, making a visual reorientation essential. The Peter Schmidt Group built upon the brand’s existing iconic elements and derived from them a refreshed logo, a new corporate typeface and a coherent visual language.
Credits
Client:
E.ON SE, Essen, Germany
Design:
Peter Schmidt Group, Hamburg, Germany
Project Team:
Peter Schmidt Group:
Lukas Cottrell (Chief Executive Officer)
Felix Damerius (Executive Creative Director)
Sebastian Emmel (Creative Director)
Alexander Hampl (Senior Designer)
Sven Fuchs (Type Designer)
Philip Pothfelder (Designer)