Brand Design

Grand Park Hotel Rovinj

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Guests of the Grand Park Hotel Rovinj are given a travelogue and an instant Polaroid camera as a branded welcome gift to encourage them to record their personal experience in Rovinj. With appealing stories and legends, it motivates guests to go on a discovery tour through the city. In order to promote the attractive location of the hotel as a unique selling proposition and to build a distinctive brand identity, the branding extends discreetly to the hotel premises, such as on window stickers that invite guests to “remember” particularly impressive views from the windows.

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