Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Brand Design

Liao Liao Stationery

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With its restrained, black-and-white visual identity, the branding for Liao Liao Stationery reflects the search for inner clarity. The logo, which consists of two L shapes that mirror each other and was inspired by the Chinese character LIAO, functions as a versatile communication frame that adapts flexibly to different products and formats. A uniform typography is combined with minimalist layouts and three clearly defined product lines to create a calm brand identity whose design promotes self-reflection and concentration.

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Credits
  • University:
    Beijing Jiaotong University, Beijing, China
  • Design:
    Beijing Jiaotong University, Beijing, China
  • Project Team:
    Beijing Jiaotong University: Zheng Liu (Graphic Design)
  • Supervising Professor:
    Prof. Dr. Yuexi Dong Prof. Dr. Shuanghua Liu
Liao Liao Stationery
Liao Liao Stationery
Liao Liao Stationery
Liao Liao Stationery
Liao Liao Stationery

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