Brand Design


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A light that illuminates the truth – this is the creative concept behind the brand design for NielsenIQ, a new digital-first consumer data brand spun off from Nielsen. The logo starts with the Radiant N symbol, an abstracted monogram with sharp angles and bright green colour that is aimed at conveying energy. It is balanced by the stability of the word mark, which provides a solid foundation with extended letterforms. The brand identity is visually built on the concept of truth, with photography and graphics that juxtapose light and shadow. A detailed system was developed that applies the identity to data visualisations.

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