Brand Identity

OM

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OM is a German skincare brand offering hyaluronic acid products for men and women. To support its launch in Germany, Austria and Switzerland, a complete brand identity was developed, including packaging design and product photography. The logo’s typeface, Monument Grotesk, was created in Berlin and gives the brand a minimalist style. The result is an elegant appearance, which is reinforced by the contrast of black typography on a white background. It is critical for skincare brands to be transparent about their formulations, so the typeface is compact enough to accommodate all of the ingredients on the packaging.

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