Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Relaunch

Oschadbank

Oschadbank is the Ukrainian State Savings Bank, employing 35,000 staff and providing 100 per cent stateinsured savings. The bank implemented cutting-edge technologies and opened innovative branches, which made a rebranding necessary. The repositioning of the brand is based on the slogan “My bank. My country.” The visual identity was intentionally reduced to a word mark. In addition, the colour palette, ranging from bright yellow to traditional deep green, conveys a contemporary identity and is reminiscent of the Ukrainian national flag.

Red Dot

Credits

Strategic Vision:

Andriy Fedoriv
Design:

FEDORIV, Kyiv
Interactive Art Direction:

Yuri Lence
Team Lead:

Arkadij Pasechnik
Project Management:

Olesya Motorna
Client:

Oschadbank, State Savings Bank of Ukraine, Kyiv
Motion Design:

Yura Homovsky
Design Concept:

Vitaliy Parfilev
Screenwriting/Copywriting:

Olya Paholok

www.fedoriv.com

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