Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Identity Relaunch, Brand Design

Pegasus Bikes

With a redesigned Pegasus emblem, this bicycle brand conveys enhanced dynamism, a strong sense of freedom and pure riding enjoyment. A clear colour palette and technical typography further refine the visual identity, appealing to a broad target audience.

Red Dot

Credits

Client:

ZEG Zweirad-Einkaufs-Genossenschaft eG, Cologne, Germany
Design:

Peter Schmidt Group, Hamburg, Germany
Project Team:

Peter Schmidt Group: Lukas Cottrell (Chief Executive Officer) Sven Rieckmann (Executive Creative Director) Laura Ullmann (Design Director) Simon Merz (Senior Designer) Aleksandar Djordjevic (Strategist) Magdalena Hicks (Director Consulting)

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