Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Brand Design

Pet To Do

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Pet To Do’s brand design is defined by its clean, emotionally appealing aesthetic. Minimalist line drawings of typical cat and dog scenes combined with dots and shapes dominate the appearance, while reduced lines, exaggerated silhouettes and colour-coded information create a visual hierarchy for better consumer orientation.

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Credits
  • University:
    Beijing Jiaotong University, Beijing, China
  • Design:
    Beijing Jiaotong University, Beijing, China
  • Project Team:
    Beijing Jiaotong University: Haocheng Xie (Graphic Design) Yuzhu Qiu (Image Editing) Yuedi Niu (Concept) Xinyu Li (Editorial Work) Yerong Chen (Creative Direction)
  • Supervising Professor:
    Prof. Yuexi Dong Prof. Shuanghua Liu
Pet To Do
Pet To Do
Pet To Do
Pet To Do
Pet To Do

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