Brand Design Relaunch

RITZENHOFF

Founded in 1904, RITZENHOFF is one of the best-known glass manufacturers in Germany. Efficiency and flexibility were the objectives for the relaunch. The new brand design offers versatile possibilities for online applications. The stringent implementation in the responsive website with integrated e-shop forms the basis for sustainable growth together with partners, existing customers and new young target groups. The brand logo is compact and strong in its contours to facilitate digital applications. The brand symbol (+), derived from the historical glassmaker’s mark, emphasises the new brand essence and can be used across both digital and analogue media.

Red Dot