Red Dot Design Award
Brand Design

We Never Drop the Ball

We Never Drop the Ball | Red Dot Design Award

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Japanese volleyball had an image problem because it was regarded as a conservative and boring sport, which also showed in a drop in investments. The newly developed brand design was inspired by the game itself, deriving a new look from the fierce passion, precise teamwork, zigzagging movements of the players and the beauty of its choreography. The word and figurative mark with its dynamic appearance resembles a player diving with outstretched arms, trying to control a ball with a dig. Its sharp, dynamic angles make it an attention-grabbing game. The strong and purposefully confrontational colours, framed on black and white, signalise a deliberate break from the League’s previous look, suggesting fearless thinking.

Red Dot Design Award

Credits
  • Client:
    Japan Volleyball League Organization, Tokyo, Japan
  • Design:
    Interbrand Japan, Tokyo, Japan
  • Creative Direction:
    William Woduschegg
  • Art Direction:
    Yuki Muramatsu
  • Graphic Design:
    Masakazu Okura Hiroyuki Suzuki
  • Project Management:
    Kazuo Suguro
  • Account Management:
    Atsushi Satake
We Never Drop the Ball | Red Dot Design Award
We Never Drop the Ball | Red Dot Design Award
We Never Drop the Ball | Red Dot Design Award