Brand Design

XueFuDao Education

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XueFuDao Education is a comprehensive education brand in China that provides innovative educational services for children aged 6 to 18. The aim was to build a diversified learning environment that is integrated into contemporary family life. Starting from this vision, a complete visual system was designed in accordance with the brand name, taking the form of road signs as a starting point and combining them with the core themes of the educational concept. The subtle logo, the exclusive font, the packaging, the guidebook and all communication materials are tailored to appeal to, spark the interest of and evoke sympathy among a young audience.

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