Brand Design Relaunch


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The XUXUWEAR fashion brand offers casual wear made from scratch. As the original handwritten logo was difficult to remember and apply, the main task of the rebranding was to create a simple, distinctive and easy-to-recognise identity. By combining the initial letter “X” with a needle and thread, a clear brand mark was created. The details of the logotype illustrate the brand’s emphasis on needlework and quality. The beige background forms an elegant contrast to the black logo. Illustrations from daily life complement the brand identity to portray the spirit of the brand: “Being your daily smart casual”.

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