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Brand Identity, Brand Design

Yaam – The Power of Colors, The Essence of Baking

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The brand identity of Yaam, a B2B brand for high-quality baking ingredients, uses striking colouring and a clear design to combine a professional appearance with approachability. Vibrant colours, a gently contoured logo and playful patterns produce a recognisable visual language that characterises both packaging and digital touchpoints.

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Credits
  • Client:
    SPC Samlip, Seoul, South Korea
  • Design:
    SPC Samlip, Seoul, South Korea
  • Project Team:
    SPC Samlip: Hee Kyung Chun (Creative Direction) Seoyoon Yang (Creative Direction) Jayoung Kim (Graphic Design) Eu Jeong Kim (Graphic Design) Yumi Lee (Graphic Design) Su Hee Lim (Graphic Design) Soyeon Jang (Visual Merchandiser) Woo Hyung Bae (Graphic Design)
Yaam – The Power of Colors, The Essence of Baking
Yaam – The Power of Colors, The Essence of Baking
Yaam – The Power of Colors, The Essence of Baking
Yaam – The Power of Colors, The Essence of Baking
Yaam – The Power of Colors, The Essence of Baking

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