SERVICEPLAN GERMANY

4 x I = successful communication

Matthias Schuster, Aisha Blackwell, Moritz Dornig, Katharina King, Alessia Scheffler, Christoph Everke, Elvira Breit, Nedim Aktas

Han Gao, Worksbyworks, New York

Maik Kähler, Amina Debbiche

Dot Incorporation Team

Michael Falkensteiner

Matthias Harbeck, Nadja Ratz, Jörg Schmitt, Christian Sommer, Andreas Uebele

Matthias Harbeck, Carolin Himmel, Nadja Ratz, Jörg Schmitt, Christian Sommer, Andreas Uebele

The Serviceplan Group was founded in 1970 as a classic advertising agency. The concept of the “House of Communication” quickly developed – an integrated agency model that unites under one roof all modern communication disciplines: creative and content, media and data, experience and commerce. This includes brand strategists, creatives, experience designers, experts in media, marketing technology and CRM, data scientists, market researchers, and PR consultants and professionals. With 23 company-owned office locations and additional partnerships, the Serviceplan Group is represented in a total of 34 countries worldwide and in all important economic sectors. The precise interaction of more than 40 specialist agencies from the three agency brands Serviceplan, Mediaplus and Plan.Net makes the Serviceplan Group one of the leading agency groups for innovative communication. The self-defined four “I”s serve as the basis: Integrated, International, Independent, Innovative. “Incredible” would be a fitting fifth “I”, because Serviceplan is constantly coming up with developments that amaze: Dot Pad is a perfect example, ensuring greater inclusion thanks to AI.

Red Dot about SERVICEPLAN GERMANY

Our creative philosophy is that of ÜberCreativity (hypercreativity) – we bring together different mindsets, cultures, talents, technologies and disciplines in an integrated way to create innovation.

Till Diestel, CCO SERVICEPLAN GERMANY

Facts and figures

5,500

Employees as of 2023

116

Distinctions in the Red Dot Award

1970

Year of foundation

Awarded in

Winning projects 2023

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