denkwerk

Creating positive change

denkwerk is an owner-operated agency and consultancy hybrid for sustainable transformation and growth. The team supports businesses and organisations with strategic, creative and technological know-how to enable them to make the most of the opportunities presented by the digital world. In four sites across Germany, around 250 creatives from 29 countries work collaboratively, focusing their creativity and practical expertise on driving digital change and generating positive momentum.

About denkwerk

A strategic lever for positive change – or a passionate labour of love? For us, outstanding design is always both. I am therefore delighted about the awards and recognition from the Red Dot jury.

Jochen Schlaier, CCO und Partner denkwerk GmbH

Awarded in

Awarded projects 2025

ARAG – Focusing on people is our identity

The new brand identity translates the strategic agenda of ARAG 5 → 30 into a flexible, digital design system. Round forms and a custom-developed typography, both based on the iconic logo, produce an approachable tonality that makes the legal cover feel more accessible and emotionally tangible.

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ONE Digital Experience

The One Digital Experience platform creates a seamless user experience: intuitive navigation, quick booking and a harmonious design that connects the Motel One and The Cloud One brands.

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