SPC Samlip

Design with taste

SPC Samlip is a globally operating food company that has set itself the goal of enriching everyday life with multifaceted culinary experiences. For more than 80 years, the manufacturer has continuously endeavoured to produce new flavours. In addition to delivering product innovations, the internal design department drives design-oriented management. The SPC Samlip Design Lab adheres to a consistently customer-focused philosophy to create a uniform brand experience that has already attracted multiple international design awards.

About SPC Samlip

Design is the silent ambassador for your brand.

Paul Rand

Facts and figures

3k

Employees as of 2025

11

Distinctions since 2011

1945

Year of foundation

Awarded in

Awarded projects 2025

Yaam – The Power of Colors, The Essence of Baking

The brand identity of Yaam, a B2B brand for high-quality baking ingredients, uses striking colouring and a clear design to combine a professional appearance with approachability. Vibrant colours, a gently contoured logo and playful patterns produce a recognisable visual language that characterises both packaging and digital touchpoints.

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Bizeun

The relaunch of the tteok rice cake brand Bizeun combines traditional tteok culture with modern café customs. A logo inspired by tteok shapes references their artisanal origin and, in combination with a reduced colour palette, creates a calm brand identity that is consistently deployed across all touchpoints, from the packaging to the interior design.

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Interview with Samlip Design Lab

South Korea’s largest island, Jeju, attracts countless visitors with its natural beauty. “Moment Jeju” is a packaging design created by SPC Samlip that visually captures the special moments people experience on the island. Elaborately produced with stylish illustrations, the product is a keepsake, yet at the same time far more…

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