Storytelling in 3D

For their bachelor’s degree, five students of the Visual Communication Design department of China University of Technology focused on the sweet potato wine industry in Taiwan. They created fascinating storytelling for a brand that fuses tradition with modern aesthetics. Woodcut-like illustrations on the bottle labels visualise different growing environments. The labels are complemented by contour-punched paper tags on the bottle neck that depict agricultural workers and their tools. Packaged in an elegant folding box, the product not only appeals on a visual and tactile level but also displays a sustainable design concept.

About the Sweet Potato Living Team

We believe that design is a bridge between countries, cultures and people. Through the humble sweet potato, we honour resilience, celebrate craftsmanship and share the enduring gift of Taiwan’s soil with the world.

Project Team of Sweet Potato Way of Life

Awarded in

Red Dot: Junior Award Brand Design

Awarded projects 2025

Sweet Potato Living – A Gift from the Land

Sweet Potato Living gave a long-established product – Taiwanese sweet potato wine – a new brand identity. This was achieved through tactile packaging design featuring artistic illustrations and storytelling, thus connecting consumers with traditional production methods and local agriculture.

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Interview with Sweet Potato Living Design Team

The aim of this project was to honour traditional cultural heritage – in this case, the Taiwanese sweet potato wine industry – by imagining a new brand identity that resonates with a contemporary audience. Using a succinct brand narrative, artful illustrations and a consistent sustainability agenda, the five students from the…

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