Interview with Sweet Potato Living Design Team
China University of Technology
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China University of Technology
Applying knowledge, designing the future
China University of Technology (CUTe) was founded in 1965. It is known for its practical, interdisciplinary approach to teaching, the use of AI and focus on sustainability. Its subject matter focus areas are visual communication design, architecture, IT and business administration, and it offers both scholarships and special programmes for disadvantaged students. The CUTe furthermore finances competition entries, provides exchange programme grants and uses a medal system to promote excellence as well as enable students to gain international exposure.
About China University of Technology
China University of Technology advances vocational education through industry collaboration and sustainability and is dedicated to fostering future talents with innovation and global vision.
Project Team of Sweet Potato Way of Life
Facts and figures
5k
Students as of 2025127
Distinctions since 20111965
Year of foundationAwarded projects 2025
Taiwan’s Feitsui Reservoir – Watershed Awareness
The brand identity of the Feitsui Reservoir translates its ecological and cultural significance into a striking three-colour system: green for the catchment area, blue for the water infrastructure and yellow for local history and culture. Publications, web design and interactive packaging form a consistent communication system that conveys complex environmental issues in an appealing manner.
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DiaoTong New Impression
The brand design for DiaoTong showcases the rich history and culture of this district of Taipei, which is known for its restaurants and traditional specialist shops. A colourfully illustrated pop-up book, as well as a black-and-white brochure with an integrated city guide, fuses history, architecture and food to create a visual exploration system that brings together 22 local shops and allows visitors to experience DiaoTong anew.
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Deity Procession Festival
The design of the advertising material for the Deity Procession Festival translates Taiwan’s lively temple-procession culture into a distinctive, contemporary visual language. The combination of cultural heritage and modern graphics results in a memorable brand identity that visually reinterprets traditional rituals, appeals to younger target audiences and strengthens cultural identity.
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Sweet Potato Living – A Gift from the Land
Sweet Potato Living gave a long-established product – Taiwanese sweet potato wine – a new brand identity. This was achieved through tactile packaging design featuring artistic illustrations and storytelling, thus connecting consumers with traditional production methods and local agriculture.
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Alleyway Museum
The advertising material for the Alleyway Museum brings Taipei’s alleyway culture to life by transposing historical everyday scenes – from eating habits to craftsmanship and architecture – into a visual storytelling system. The use of local imagery, flowing layouts and digital interactions creates a brand experience that makes history come alive and strengthens people’s emotional connection with the city.
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Serpent Scent
The packaging design of Serpent Scent raises awareness for the conservation of the endangered sharp-nosed viper, revered in indigenous Taiwanese culture as a symbol of protection. Six tribal legends have been translated into an engaging, naturalist visual language. Botanical reliefs, mountain motifs and boxes that open like blossoms and can be reused as candlestick holders combine craftsmanship, aesthetics and sustainability.
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Sweet Potato Living – A Gift from the Land
With recyclable corrugated cardboard, adhesive-free folding structures and reduced printing, this packaging for a Taiwanese sweet potato wine combines cultural heritage with environmental responsibility.
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Alleyway Museum
The publication “Alleyway Museum” translates the experience of strolling through Taiwan’s alleyways into an immersive book design. Print graphics, tactile textures, multiple colour layers and pleated page structures produce a sense of spatial depth, while fold-out routes and the nested navigation replicate the feeling of wandering through the alleys and discovering urban spaces.
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Hidden Lives of Carnivores
This series of publications translates the unique morphology of Taiwanese carnivorous plants into an interactive, handcrafted design. The pop-up mechanisms, NFC-enabled cards, three-dimensional models and scrolls deliver a multisensory learning experience.
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Circular Tale
Circular Tale focuses on sustainability and the emotional link between clothing, time and memory. Three volumes titled “Continuation”, “Time” and “Weaving” demonstrate how fabrics preserve culture and stories, while a tortoise-shaped pattern has been used to turn old garments into new dolls – poetic symbols of circular economic thinking, identity and the return of memories.
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Shifting Skies
Shifting Skies presents the topic of natural hazards in the form of a publication that is both visually and educationally appealing. Its contents combine disaster research with mythological symbols and use typography, colour schemes, illustrations and interactive elements to create an immersive reading experience.
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Butterfly Sustainability
Butterfly Sustainability uses an impressive and species-friendly approach to showcase Taiwanese butterflies in their wide spectrum of colours and shapes. Semi three-dimensional paper butterflies, an NFC-enabled colour map and an interactive website share information on butterflies’ habitats and ecological significance, while a postage-stamp set traces the history and consequences of the mass export of butterflies in the 1960s.
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Hidden Lives of Carnivores
Highly detailed illustrations depict carnivorous plants, with their large variety of trapping mechanisms and structures. Striking colours and multilayered compositions create an alien-looking imagery that makes the environmental issues understandable and raises awareness for the need to protect these species.
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DiaoTong New Impression
The series of publications about the historic DiaoTong district of Taipei turns its history, culture and architecture into a multidimensional experience. Colourful illustrations and carefully designed pop-up elements provide spatial representations of buildings such as today’s speciality shops, while black-and-white drawings visualise the neighbourhood’s forgotten past.
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AI/LOVER
AI/LOVER tells the story of an ambivalent relationship between a care robot and its human counterpart using minimalist animation, symbolic imagery and narrative silence. The design emphasises the emotional emptiness and projection at the heart of the story and reflects the blurred boundaries between artificial empathy and genuine affection.
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Interview with Sweet Potato Living Design Team
Awarded projects since 2011
ChromaSaga – Teaching Aids for Kids
Packaging Design
Red Dot 2024
Forest Soul
Publishing & Print Media
Red Dot 2024
GRÜNSTORY – Fairytale Potted Plants
Packaging Design
Red Dot 2024
Harvest Banners – Traditional Taiwanese Flag Culture
Illustrations
Red Dot 2024
Headcount – Numerical Imaginations
Publishing & Print Media
Red Dot 2024
Island Hideaway
Packaging Design
Red Dot: Best of the Best 2024
Natural Justice
Brand Design & Identity
Red Dot 2024
Natural Justice
Publishing & Print Media
Red Dot 2024
Natural Justice
Illustrations
Red Dot 2024
NEW Carbon Project
Brand Design & Identity
Red Dot 2024
NEW Carbon Project
Publishing & Print Media
Red Dot 2024
NEW Carbon Project
Illustrations
Red Dot 2024
Reply Mail Fish – Taiwan Endemic Fish Species
Illustrations
Red Dot 2024
SEATONE
Publishing & Print Media
Red Dot 2024
Settle Where You Are – The Board Game of Taipei Homeless
Publishing & Print Media
Red Dot 2024
Stone Weir Island
Brand Design & Identity
Red Dot 2024
The Lost Paper
Brand Design & Identity
Red Dot 2024
The Lost Paper
Publishing & Print Media
Red Dot 2024
Tree Education Institute – Taiwan Tree Hospital
Brand Design & Identity
Red Dot 2024
Tree Education Institute – Taiwan Tree Hospital
Packaging Design
Red Dot 2024
Tribal Translator – Shaman Culture of Taiwan’s Indigenous Taroko Tribe
Publishing & Print Media
Red Dot: Best of the Best 2024
War Prepare Plan
Publishing & Print Media
Red Dot 2024
Hanging out with TUDIGONG
Brand Design & Identity
Red Dot 2023
Dihua Street Herbs
Brand Design & Identity
Red Dot 2023
Fertile Fields of Yonejima – Taiwanese Eco-Rice
Brand Design & Identity
Red Dot 2023
Youthful Eye Project – Eye Care Education Kit
Brand Design & Identity
Red Dot 2023
Taking You up the Mountain to See the Ocean
Brand Design & Identity
Red Dot 2023
Taiwan Friendly Fishing
Brand Design & Identity
Red Dot 2023
Herding Those Things Together – Fertilizer from Agricultural Waste
Brand Design & Identity
Red Dot 2023
Oyster Shell Keke – Environmental Education
Brand Design & Identity
Red Dot 2023
Sound Graduate
Brand Design & Identity
Red Dot 2023
AMA Slash Plan
Brand Design & Identity
Red Dot 2023
Blessed Candle
Brand Design & Identity
Red Dot 2023
RE GLASS
Packaging Design
Red Dot 2023
Fertile Fields of Yonejima
Packaging Design
Red Dot 2023
DASHAN HAWAN
Publishing & Print Media
Red Dot: Best of the Best 2023
DASHAN HAWAN – Shandao Knives
Illustrations
Red Dot 2023
Turoboan
Digital Solutions
Red Dot 2023
Huddling for Retirement Yilan House Residential Design
Habitat
Red Dot 2022
Gifts of Taiwan Land – Application
Interface & User Experience Design
Red Dot 2022
Gifts of Taiwan Land
Publishing & Print Media
Red Dot 2022
Gifts of Taiwan Land
Film & Animation
Red Dot 2022
Bi Hai Liu Jin
Brand Design & Identity
Red Dot 2022
Xiu Tain
Publishing & Print Media
Red Dot 2022
WhiteNoise
Brand Design & Identity
Red Dot 2022
Spicesoul
Packaging Design
Red Dot 2022
WhiteNoise
Publishing & Print Media
Red Dot 2022
TAROTAWAMA
Publishing & Print Media
Red Dot 2022
Re_Building
Illustrations
Red Dot 2022
Aesthetic Wetland Studies
Brand Design & Identity
Red Dot 2022
Nanfang'ao
Brand Design & Identity
Red Dot 2022
Coexistence with Water
Publishing & Print Media
Red Dot 2022
Aesthetic Wetland Studies
Publishing & Print Media
Red Dot 2022
Cilipeday Taste
Illustrations
Red Dot 2022
Age of Light Regimen
Brand Design & Identity
Red Dot 2021
Taoyuan Good Pond
Brand Design & Identity
Red Dot 2021
coral care
Brand Design & Identity
Red Dot 2021
Nature Trust Project
Brand Design & Identity
Red Dot 2021
VITAORGAN
Packaging Design
Red Dot 2021
Grow Your Own
Packaging Design
Red Dot 2021
Lin La
Packaging Design
Red Dot 2021
Into The Sea
Publishing & Print Media
Red Dot 2021
Taitung Ja.Bau.Li Coffee
Illustrations
Red Dot 2021
The First Sugar
Illustrations
Red Dot 2021
Owl Eyes
Illustrations
Red Dot 2021
Seaweed Islet
Brand Design & Identity
Red Dot 2020
In the late summer
Food Packaging
Red Dot 2020
Seaweed Islet
Packaging Design
Red Dot 2020
Unfriendly Gift
Publishing & Print Media
Red Dot 2020
Hall of Eastern Art – Zu-Shi Temple in San Shia
Publishing & Print Media
Red Dot 2020
Mountain Life
Stamps,Special Publication
Red Dot 2020
13 Waves
Guidebook
Red Dot 2020
Uncompleted Protest Guidance
Book
Red Dot 2020
Odyssey 5125 AD
Publishing & Print Media
Red Dot 2020
The Sounds of Night Market
Publishing & Print Media
Red Dot 2020
Laozi Said
Publishing & Print Media
Red Dot 2020
Confusion
Publishing & Print Media
Red Dot 2020
Homeland
Illustrations
Red Dot 2020
PAKAMLIR – Puyuma Xiaomi Bartender
Packaging Illustrations
Red Dot 2020
An-Fang
Illustrations
Red Dot 2020
Bayberry in Yangmei
Packaging Illustrations
Red Dot 2020
All-in-one Wall Display System
All-in-one-Wanddisplay-System
Red Dot 2019
No-Touch Timer
Culinary
Red Dot: Best of the Best 2019
RECY-CLO: Old Clothes Recycling Service System Design
Service
Red Dot: Honourable Mention 2019
Breezing Stools
Workplace
Red Dot: Honourable Mention 2019
A-Ma Knows Best
Editorial Illustration
Red Dot: Best of the Best 2019
Sulfuric Fire Fishing
Corporate Design,Corporate Identity
Red Dot 2019
Railroad Bento Festival
Brand Design & Identity
Red Dot 2019
Animal Councillor Election
Advertising
Red Dot 2019
Kinmen Azule Chocolate
Food Packaging
Red Dot 2019
Stomach Soother
Packaging Design
Red Dot 2019
Bugshoot
Packaging Design
Red Dot 2019
Windows of Oriental Elegance
Special Publication
Red Dot 2019
Sound of Nature – Landscape Sound Pop-up Cards
Publishing & Print Media
Red Dot 2019
Purr
Illustrations
Red Dot 2019
Yi-Mo-Yien
Illustrations
Red Dot 2019
Stir-Fried Salt
Packaging Design
Red Dot 2018
Wonderful Day in Guihou
Packaging Design
Red Dot 2018
Button with Reminiscence
Packaging Design
Red Dot 2018
Everfishery
Illustrations
Red Dot 2018
Swarmth
Illustrations
Red Dot 2018
Kinmen Wind Lion God Guide Book
Illustrations
Red Dot 2018
Taiwanese Language Class
Illustrations
Red Dot 2018
One-Step USB Disk
Smart
Red Dot 2018
WASHNOW
Red Dot: Junior Award
Red Dot 2017
Shian Jung Tzai Shuo
Red Dot: Junior Award
Red Dot 2017
Learning from Animals
Red Dot: Junior Award
Red Dot 2017
Ao Ke – Out Ke
Red Dot: Junior Award
Red Dot 2017
The study of behavior
Red Dot: Junior Award
Red Dot 2017
Penghu Proverb
Red Dot: Junior Award
Red Dot 2017
Gourmet Trip Time
Red Dot: Junior Award
Red Dot 2017
Glamour of Words – Pictograph Essence of Chinese Characters
Typography
Red Dot 2013
