Red Dot Award: Brands & Communication Design


Designers, agencies and companies can enter individual communication projects and creative work in one or more of the 18 categories in the Communication Design section.

1. Corporate Design & Identity

Corporate Design, Corporate Design Guides, Corporate Promotional Items, Corporate Stationery, Key Visuals, Logo Design, Relaunch, Other

2. Brand Design & Identity

Brand Books, Brand Design, Brand Promotion, Brand Stationery, Key Visuals, Logo Design, Relaunch, Other

3. Advertising

Content Marketing, Digital Campaigns, Direct Marketing, Image Campaigns, Integrated Campaigns, Out-of-home & Ambient, Print Campaigns, Promotions, Social Campaigns, Other

4. Packaging Design

Beverage, CDs & LPs, Cosmetics, Fashion, Food, Gifts & Souvenirs, Health, Household, Kids, Luxury, Personal Care & Wellness, Retail, Sports, Sustainable, Tea & Coffee, Technology, Other

5. Publishing & Print Media

Books, Brochures, Calendars, Cards & Flyers, Catalogues, Corporate Publishing, Daily Press, Diaries & Journals, Guides, ID & Travel Documents, Magazines, Self Promotional Items, Special Publications, Stamps & Banknotes, Other

6. Annual Reports

Digital Reports, Print Reports, Other

7. Typography

Books & Covers, Brochures & Magazines, Packaging, Pictogram Systems, Posters, Typefaces, Other

8. Illustrations

Advertising Illustrations, Book & Cover Illustrations, Editorial Illustrations, Educational Illustrations, Informative Illustrations, Packaging Illustrations, Portraits & Caricatures, Other

9. Posters

Art Posters, Events & Exhibitions, Infographic Posters, Poster Series, Promotional Posters, Social Impact Posters, Other

10. Spatial Communication

Event Design, Exhibition Design, Facade Design, Information Design, Interior Design, Light Installations, Live Performances, Orientation Systems, Public Installations, Urban Installations, Virtual Reality Installations, Other

11. Fair Stands

Exhibition Design Elements, Stands & Booths, Other

12. Retail Design

Bars & Clubs, Brand Stores, Cinemas, Department Stores, Displays & Shop Fittings, Fashion Stores, Flagship Stores, Healthcare, Hotels, Pop-Up Stores, Restaurants & Caf├ęs, Sales Centers, Showrooms, Sports & Leisure, Supermarkets & Market Stalls, Visual Merchandising, Wellness & Fitness, Other

13. Websites

Blogs, Collaborative Platforms, Configurators, Corporate & Business, E-Commerce, Education, Entertainment, Finance & Banking, Homepages, Landing Pages, Microsites, News Portals, Online Platforms, Online Shops, Search Engines, Social Media Platforms, Webspecials, Other

14. Apps

Books, Business, Culture, Education, Entertainment, Finance, Games, Health, Lifestyle, Magazines & Daily Press, Medicine, Music & Audio, Shopping, Smart Homes, Social Networking, Sports, Tools, Transport & Public Sector, Travel, Other

15. Interface & User Experience Design

Control Systems, 3D Computer Graphics, Health Solutions, Mobile User Interfaces, Screen Design, Smart Home Solutions, User Interfaces, Virtual & Augmented Reality, Wearable Technology Solutions, Other

16. Film & Animation

Cel Animation, Cinema Advertising, Computer Animation, Corporate Films, Documentaries, Film Craft, Image Films, Intros & Outros, Movie Openers, Music Videos, Online Films, Short Films, Station IDs, Stop Motion Animation, Trailer, TV Advertising, Visual Effects, Other

17. Sound Design

Ambient Sounds, Audio Logos, Brand Tracks, Brand Voices, Cinematic Sounds, Commercial Sounds, Corporate Sound Concepts, Foley Design, Food Sound Design, Live Event Performances, Podcasts, Radio Spots, Sound Style Guides, Soundscapes, Urban Sound Design, UX Sound Design, Other

18. Digital Solutions

Brand Experience, Concerts & Events, Education & E-Learning, Exhibitions & Museums, Fairs & Showrooms, Healthcare & Medicine, Mobility, News & Knowledge, Political & Public Institutions, Restaurants & Bars, Shopping & Malls, Social Life & Connectivity, Sports & Lifestyle, Streaming & Software, Travel & Tourism, Work & Collaboration, Other

ContactInformation on registering
E-mail: bcd(at)red-dot.deDetailed information can be found
Phone: +49 201 838885-48in the Guide to Success.
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