Red Dot: Agency of the Year 2020


Since 2002, a total of 45 awards have been given to Interbrand – 42 Red Dots and three Red Dot: Best of the Best distinctions. From strategy to implementation, the Brand Consultancy guides major brands effectively through fundamental change processes, the so-called “Iconic Moves”, which change perspectives and promote corporate growth. These outstanding successes, coupled with the agency’s creative know-how, prove why Interbrand is the deserved holder of the honorary title “Red Dot: Agency of the Year 2020”.

With 15 offices in 14 countries, the consultancy implements projects in all parts of the world – whether in New York, Brazil, South Korea, Japan, the UK or Germany. Companies such as BMW, Deutsche Telekom, Juventus and Samsung rely on the agency's brand expertise and creativity. The guiding principles “Lead with Love”, “Speak Up”, “Make it Happen” and “Be Brave” reflect the values lived by employees and managers. Not only these convictions, but also the accumulation of knowledge is a key factor in Interbrand's success. This is generated, for example, by the annual Best Global Brands Report, which analyses the 100 most successful brands worldwide.

“Knowledge is our creativity.”

– Andy Payne, Global Chief Creative Officer at Interbrand