Red Dot: Agency of the Year 2015

Leo Burnett Deutschland

The agency group Leo Burnett Deutschland won the Agency of the Year title in 2015. 16 Red Dots and four Red Dot: Best of the Best awards in the 2015 competition alone are evidence of the advertising agency’s above-average design achievements. In November of the same year, the “Stylus” challenge cup, which accompanies the title of honour, was presented to Managing Director Andrea Albrecht, Chief Creative Officer Andreas Pauli and Chief Financial Officer Norbert Knapp on stage at the Konzerthaus in Berlin.

The agency group brought into being in 1935 by Leo Burnett has 85 offices in 69 different countries. At the German locations of Frankfurt, Berlin and Munich alone, more than 250 creative staff take care of the brand building for major customers such as Fiat, Goodyear, McDonald’s and Samsung. The approach of Leo Burnett is informed by the motto “HumanKind”. This reflects the insight that communication must be geared to the needs of people in order to offer them added value.

“We’ve always put people at the centre and not the brand. And that’s why we see ourselves as a brand agency.”

- Andreas Pauli, Chief Creative Officer