Red Dot Award: Brands & Communication Design

Frequently Asked Questions

The Award

What is the Red Dot Design Award?

What is the Red Dot Design Award?

The Red Dot Design Award is an international design competition. The accompanying distinction, “Red Dot”, has become established internationally as one of the most sought-after seals of quality for good design. In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Each competition is organised once every year.

 

What is the Red Dot Award: Brands & Communication Design?

What is the Red Dot Award: Brands & Communication Design?

The Red Dot Award: Brands & Communication Design is an international design competition. It is directed at agencies, designers, brands and companies from all over the world. The competition is divided into two sections. In the “Brands” section, companies have the chance to present their brand in its entirety. By contrast, the “Communication Design” section provides a forum where individual works and projects in communication design can be entered in different categories.

The entries are assessed by an international jury. The Red Dot Award: Brands & Communication Design is organised once every year.

What is the “Red Dot”?

What is the “Red Dot”?

The Red Dot is a seal of quality for good design that is awarded in the three competitions of the Red Dot Design Award.

Entry Rules

What can I enter in the Red Dot Award: Brands & Communication Design?

What can I enter in the Red Dot Award: Brands & Communication Design?

The “Communication Design” section is open to works that were published after 1 July 2016 or will be published before 1 July 2019 and that were not already entered in the Red Dot Award: Brands & Communication Design in the past. There are no restrictions for the “Brands” section. Projects realised solely in order to take part in the Red Dot Award: Brands & Communication Design cannot be entered.

More detailed information is available in our General Terms and Conditions.  
» GTC 2019 (PDF, 166 KB)

 

In what form can I submit projects to the Red Dot Award: Brands & Communication Design?

In what form can I submit projects to the Red Dot Award: Brands & Communication Design?

Depending on the nature and category, entries in the “Communication Design” section can be submitted as an original, a presentation chart, digitally or in cross-media form. The form of the entry depends on the respective category and is defined in detail in our Guides to Success.

In the “Brands” section, companies can present their brands comprehensively and use all of the aforementioned formats. 

How many works can I enter in the Red Dot Award: Brands & Communication Design?

How many works can I enter in the Red Dot Award: Brands & Communication Design?

A participant can register any number of works for the Red Dot Award: Brands & Communication Design.

 

Can I register my work in different categories of the Red Dot Award: Brands & Communication Design?

Can I register my work in different categories of the Red Dot Award: Brands & Communication Design?

Depending on the nature of the work or brand, it can be entered in one or several categories or industries. A separate registration must be completed for each entry. Each entry stands alone and requires its own presentation material.

The rule for the “Communication Design” section is as follows: A piece of work cannot be entered in different sub-categories within one category.

You can find the categories for the “Communication Design” section as well as the industries in the “Brands” section here.

Taking part in the Red Dot: Junior Award

What is the Red Dot: Junior Award?

What is the Red Dot: Junior Award?

The Red Dot: Junior Award is part of the “Communication Design” section in the Red Dot Award: Brands & Communication Design. It is geared to newcomers in design. The Red Dot: Junior Prize comes with prize money of 10,000 euros and is awarded each year to the best junior piece of work entered in the competition.

Who can take part in the Red Dot: Junior Award?

Who can take part in the Red Dot: Junior Award?

The Red Dot: Junior Award is open to emerging designers who have graduated within the past two years. A copy of the apprentice or student ID or of the degree certificate is accepted as proof.

What can be entered in the Red Dot: Junior Award?

What can be entered in the Red Dot: Junior Award?

All works and projects in communication design can be entered in the Red Dot: Junior Award, regardless of when they were created or published. The work must have been created either as part of a student’s degree or apprenticeship or – in the case of young professionals – as part of a commissioned project.

Registering in the “Communication Design” section

How can I register in the “Communication Design” secion?

How can I register in the “Communication Design” secion?

  1. Online registration at www.myreddot.de
  2. Select category and enter the details for the project
  3. Enter the designer and client details
  4. Send physical entries by post, upload digital projects to www.myreddot.de

You can find detailed information on registering in the respective categories in our Guides to Success.

What details do I need to provide when registering in the “Communication Design” section?

What details do I need to provide when registering in the “Communication Design” section?

The mandatory details for “Communication Design” are as follows:

  • Project details (project name, project type, publication date, choice of category and sub-category)
  • Form of entry (physical, digital or cross-media)
  • Project description (min. 500 – max. 1,200 characters)
  • Information on the client and the designer
  • Bank details

All details for registering a project must be provided in English.

You can find detailed information on registering in the respective categories in our Guides to Success.

What does “project type” refer to?

What does “project type” refer to?

The project type is the shortest description for your work, or a rough classification, e.g. “annual report”.

Which category should I choose?

Which category should I choose?

If you are unsure which category to choose, take a look at our online exhibition. You will find all the award-winning projects from past years sorted by category there.

If you need help in choosing your category, please feel free to get in touch with us.

Which sub-category should I choose?

Which sub-category should I choose?

The sub-categories serve to break down the main categories and provide an overview of which projects can be entered. Please note that projects are assessed and win an award in the main categories, not in the sub-categories.

 

What should be included in my project description?

What should be included in my project description?

The Red Dot Jury receives an information sheet that contains the main details on your project as well as a description. The description should present your work briefly and objectively and explain in just a few sentences what makes it unique. We recommend that you do not use figurative or flowery language and that you keep the description simple, precise and informative.

What does “additional material” refer to?

What does “additional material” refer to?

You can upload additional material for each project for free in order to give the Red Dot Jury a better insight into your work. However, information already contained in the main material should not be repeated in the additional material. The additional material is only shown to the jury on request.

 

Registering in the “Brands” section

How can I register in the “Brands” section?

How can I register in the “Brands” section?

  1. Online registration at www.myreddot.de
  2. Select industry and provide brand details
  3. Enter brand owner
  4. Upload brand profile and brand logo to www.myreddot.de
  5. Upload digital projects to www.myreddot.de, optional: send in physical works by post.

You can find detailed information on registering in the respective industries in our Guide to Success.

What details do I need to provide when registering in the “Brands” section?

What details do I need to provide when registering in the “Brands” section?

The mandatory details for “Brands” are as follows:

  • Brand details (brand name, choice of industry)
  • Information on the brand owner
  • Brand profile (PDF max. 10 pages) and logo
  • Form of entry (physical, digital or cross-media)
  • Bank details

All details must be provided in English.

You can find detailed information on registering in the respective industries in our Guide to Success.

 

What should be included in my brand profile?

What should be included in my brand profile?

You can upload your brand profile and your logo to the My Red Dot Portal. Use the profile to describe your brand values and outline the design and communication measures you take to position your brand. Describe how the brand differs from competitors in the same industry and highlight the points that are important for your brand identity. We recommend discussing the following aspects: vision and brand values, design and brand communication, brand identity and differentiation.

What material should I upload in “Jury presentation”?

What material should I upload in “Jury presentation”?

For the jury presentation, you have the option to upload specific design and communication examples in the form of photos, movies or sound files that convey the values and positioning of your brand. Additionally, you can provide a URL for a website or an app where you present your brand and jurors can get a representative impression of your brand. A brand is embodied by its products and becomes tangible through publications. For this reason, physical materials such as books, brochures, posters and packaging as well as original products can also be submitted for judging.

Delievery of registered projects

What is the PI code and where can I find it?

What is the PI code and where can I find it?

The PI code is the ID code for the work you enter. As soon as you click on “Status of my entries” in your My Red Dot account, you will find your PI code as the first part of the heading for each entry. Please always refer to this code in all of your communication with us, as this makes it easier to process your request.

How long do I have to upload digital material?

How long do I have to upload digital material?

Digital material has to be submitted to complete registration.

What is the deadline for submitting my project to the Red Dot Award: Communication Design, and where do I need to send it?

What is the deadline for submitting my project to the Red Dot Award: Communication Design, and where do I need to send it?

You can send us your projects from 11 June – 5 July 2019. The delivery of submissions will only be accepted workdays from 10 a.m. to 4 p.m. Please attach the PI code labels that you will find in your confirmation e-mail to the back of all physical project elements. This is the only way we can identify your work with certainty. Please send your project to:

Red Dot GmbH & Co. KG
Brands & Communication Design
Red Dot Judging Hall
Witzlebenstraße 14
45472 Mülheim an der Ruhr
Germany

How can I ensure that my delivery does not get stuck in customs?

How can I ensure that my delivery does not get stuck in customs?

For international deliveries of products, deliveries must include a profoma invoice. Here (PDF, 346 KB) is a template with information already included and further information on how to use the document correctly. If you are sending works for the category “Packaging design” with alcohol, cigarettes or medicine, please observe the local export regulations or send empty packaging.

My delivery is stuck in customs. What can I do?

My delivery is stuck in customs. What can I do?

Please send a corresponding message to us at logistics(at)red-dot.de and state your PI code and the name of your project. We will take care of it.

Evaluation

When does evaluation of the entries take place?

When does evaluation of the entries take place?

Adjudication for the Red Dot Award: Brands & Communication Design takes place in July.

What happens during adjudication?

What happens during adjudication?

Every entry that is received on time and complies with the entry rules is admitted for adjudication; there is no pre-selection. The works and brands are scrutinised by the 25-member jury in a process spanning several days. Each piece of work is discussed and assessed individually and on its own merits by the expert panel.

Costs

What does it cost to take part in the Red Dot Award: Brands & Communication Design?

What does it cost to take part in the Red Dot Award: Brands & Communication Design?

The registration fee for a piece of work in the “Communication Design” section depends on the date of registering:

Early Bird (18 March – 17 April 2019): 195 euros*
Regular (18 April – 5 June 2019): 245 euros*
Latecomer (6 June – 28 June 2019): 315 euros*
Junior discount: 10% off registration*

*plus VAT

The registration fee for a brand in the “Brands” section is the same regardless of the entry phase and costs 500 euros plus VAT.

What costs are incurred if I receive a distinction in the “Communication Design” section?

What costs are incurred if I receive a distinction in the “Communication Design” section?

The costs for the Winner Package vary depending on the type of distinction and the scope of the presentation in the yearbook and online.

Red Dot: 1,699 euros*
Red Dot: Best of the Best: 2,499 euros*
Red Dot: Grand Prix: 2,499 euros*
Junior discount: 20% off the respective Winner Package*

*plus VAT

What costs are incurred if I receive a distinction in the “Brands” section?

What costs are incurred if I receive a distinction in the “Brands” section?

The costs for the Winner Package vary depending on the type of distinction and the scope of the presentation in the yearbook and online.

Red Dot: 3,950 euros*
Red Dot: Best of the Best: 5,995 euros*
Red Dot: Brand of the Year: 5,995 euros*

*plus VAT

Winning an Award

What are the benefits of winning a Red Dot?

What are the benefits of winning a Red Dot?

The Red Dot stands internationally for good design quality. If your work or your brand wins a Red Dot, you can advertise using the globally recognised Red Dot label, which is an ideal communication tool. Additionally, all of the winners benefit from the presentation in the yearbook, in international exhibitions and in the online exhibition.

What distinctions can I receive in the “Communication Design” section?

What distinctions can I receive in the “Communication Design” section?

The jury awards various distinctions in the Red Dot Award: Brands & Communication Design.

In the “Communication Design” section, these are the Red Dot, the Red Dot: Best of the Best, the Red Dot: Grand Prix and the Red Dot: Junior Prize. The award winners receive the corresponding labels for their communication.

What distinctions can I receive in the “Brands” section?

What distinctions can I receive in the “Brands” section?

The distinctions in the “Brands” section are the Red Dot, the Red Dot: Best of the Best and the Red Dot: Brand of the Year. The award winners receive the corresponding labels for their communication

When will I find out if my project has received a distinction?

When will I find out if my project has received a distinction?

You will receive an e-mail at the beginning of August with your results in the Red Dot Award: Brands & Communication Design. You can also download your notification under “My results” in your My Red Dot account.

When can I start communicating news of my win?

When can I start communicating news of my win?

As soon as you have ordered your Winner Package, you will receive your Winner Label and can publicly communicate news of your success and your win. Red Dot will announce the results of the competition internationally in a press release on 15 August 2019 and will provide information on the award-winning projects on request from media representatives from that date. Red Dot will announce all of the laureates officially as part of the award ceremony and winners exhibition on 1 November 2019 in Berlin.

When can I start using the winner label?

When can I start using the winner label?

You can download the label in your My Red Dot account once you have successfully booked the Winner Package.

Any further questions?

Send us an e-mail with your query or call us at: +49 201 30104 49.