2008 was the first year of awarding the title of honour “Red Dot: Agency of the Year”. The title went to an agency that had consistently displayed above-average design performance. The first company to win the award was Stuttgart-based agency Strichpunkt, which was founded in 1996 by Kirsten Dietz and Jochen Rädeker. It has grown to become one of the world’s most successful agencies. In 2008, the Stuttgart-based firm won over the international jury for the award not one but 20 times: Strichpunkt was given 17 Red Dot and three Red Dot: Best of the Best awards. The agency set the tone with this impressive result.