Red Dot: Brand of the Year 2013


A total of nine individual projects by Audi AG were recognised by the jury for the Red Dot Award: Communication Design 2013. These outstanding successes meant that Audi followed up its 2010 and 2011 victories with a third “Red Dot: Client of the Year” title of honour. Amongst the award-winning individual projects, the presence of the “four rings” at the Consumer Electronics Show 2013 merited the particularly sought-after Red Dot: Best of the Best title.

The other prize-winning brand appearances included the temporary installation “Audi Sphere” in Copenhagen, the online dialogue platform “Audi Car Chat” and a meticulously executed film that shows the history of the company on a 180-degree panorama screen in museum mobile at the Audi Forum Ingolstadt. Audi thus demonstrates its communicative strength through all channels in order to constantly reconfirm the core of the brand “Vorsprung durch Technik”.

“The Audi brand is always seeking for new ways to express our design philosophy – with surprising ideas, unusual formats and creative implementation.”

– Luca de Meo, Member of the Board of Management for Sales and Marketing