Red Dot: Brand of the Year 2016


In 2016, Audi once again won over the jury for the Red Dot Award: Communication Design, winning 16 Red Dot and two Red Dot: Best of the Best awards. From brand management and classic advertising to annual reports and web designs – Audi projects resonate, as is appropriate for a company with a Latin name “audi“ (“Listen!”), which goes back to the founder August Horch. This approach allowed the car manufacturer from Ingolstadt to repeat its 2010, 2011 and 2013 victories as “Red Dot: Brand of the Year”. 

The basis for this success is the successful collaboration with leading agencies and the constant exchange with the creative industry. The results of this collaboration are impressive projects that authentically convey the essence of the “four rings” wherever people come into contact with the brand.


“It is just as vital to use progressive means to keep surprising people as it is to express consistency and continuity.”

– Giovanni Perosino, Marketing Communications Manager