Red Dot: Brand of the Year 2014


The title of honour “Red Dot Award: Client of the Year 2014” went to PepsiCo. That was the first time a US company from the foodstuffs industry won this title. With global brands like Pepsi Cola, Mountain Dew, Lay’s Potato Chips, Gatorade, Tropicana, 7UP and Lipton Teas, PepsiCo is one of the top names on the refreshments and fruit juices market and is also a leading manufacturer of crisps and cereals. In the 2014 competition, the international jury for the Red Dot Award: Communication Design bestowed nine Red Dot awards on the US firm based in Purchase, New York. “Time after time, those responsible at PepsiCo showed the courage to break new ground and conquered the market in an innovative way”, said Professor Dr. Peter Zec, Founder and CEO of the Red Dot Award about the winner of the title of honour in 2014.

“Our international design team and partners from around the world work tirelessly to push the boundaries of design-led innovation, surprise and delight consumers and customers.”

– Mauro Porcini, Chief Design Officer